Falcon
Soccer
Basketball
Ice Hockey
Lacrosse
Football
Handball
Parents
Today, we are proud to announce that 2022 FIFA World Cup champion Julián Alvarez has joined XbotGo as our Global Brand Ambassador. Together, we are launching the worldwide “Dare To Dream” campaign — built on the belief that the most meaningful moments in football do not happen only in packed stadiums. They happen at neighborhood pitches, on family sidelines, and at every level of the game where stories deserve to be seen.
The partnership follows the recent launch of XbotGo Falcon, our latest AI sports camera, and marks a major milestone in XbotGo's global expansion ahead of the 2026 FIFA World Cup.
Why Julián?
Known as “La Araña” (The Spider), Julián's journey from a small Argentine town to football's biggest stage is the kind of story that defines a generation. His relentless drive, humility, and love for the game make him the perfect voice for what XbotGo stands for.
“We deeply admire Julián's relentless drive and humility. His journey embodies the ‘Dare To Dream’ spirit, making him the perfect inspiration for young athletes everywhere.”
— Dr. David Tan, CEO of XbotGo
A Shared Mission — Visibility for Every Athlete
Football's most meaningful moments do not belong only to professionals in massive stadiums. They also belong to children playing their first match, families on the sidelines, community clubs, and athletes whose stories too often go unseen.
What connects Julián and XbotGo is more than success. It is the belief that people can achieve things that once felt impossible — whether that means reaching the world's biggest stage, or making professional-level sports storytelling accessible to everyday athletes and families.
Falcon Through Julián's Eyes
For Julián, the partnership is also personal. Now a new father, he sees XbotGo Falcon fitting naturally into both his professional training and his family life. Looking back on his own childhood at the local pitch, he wishes more of those moments had been preserved.
“I think XbotGo Falcon allows families to enjoy the moment while keeping those memories forever. And for young players, being able to watch their own matches and learn little by little can really help them improve over time.”
“In my training sessions, and at home playing with my son, Falcon is a great way to analyze your game. It has 4K resolution, dual cameras, and automatic tracking — no hands needed. It's a very complete product that helps me a lot in my day-to-day life.”
— Julián Alvarez
The “Dare To Dream” Campaign — What to Expect
Football fandom is rapidly evolving from passive viewing into active participation. Across social and live streaming platforms, millions now document, share, and relive football journeys in real time.
In the weeks ahead, XbotGo will roll out a series of social media Interactive Game Challenges featuring Julián during the biggest sporting event in the world — the 2026 FIFA World Cup. Fans, families, and young athletes will all be invited to join in.
The campaign also builds on XbotGo's recent ecosystem integration with TeamSnap, the leading youth sports platform. Together, these initiatives connect automated streaming infrastructure directly to millions of active family team calendars — making it dramatically easier for grassroots clubs to capture, share, and celebrate the moments that matter.
More Than a Partnership
This collaboration reflects XbotGo's broader mission: to expand visibility in sports, and ensure that important moments — at every level of the game — can be seen, shared, and remembered.
The dream isn't just to reach the world's biggest stage. It's to make every athlete's biggest moment feel like one.
About XbotGo
XbotGo is a global leading brand of AI sports cameras, founded by Dr. David Tan — a computer vision expert, hardware innovator, and passionate soccer dad. Driven by the belief that everyone should be able to capture and relive their best sports moments, XbotGo makes pro-level videography easy and accessible for all.
